Whether in personal, family, social or professional front,  a person can be his best only when he attains inner tranquility, external dynamism, mental peace and spiritual maturity. Sanskruthi believes that a person contributes to the society if he is physically, mentally and spiritually strong.  Sanskruthi TV therefore is a holistic medium which offers solace for the mind, body and soul.

Our channel also gives the latest information about the religious and cultural happenings in and around Andhra Pradesh.  We give updates on special poojas conducted in Tirumala temple. Our channel is promoted by Associated Broadcasting Company Pvt Ltd in which the brand of TV9 24 hours news channels in different parts of the country have been launched.